Yamaha Corporation is a multinational corporation and conglomerate based in Japan with a wide range of products and services, predominantly musical instruments, motorcycles and powersports equipment, and electronics.
Yamaha Motor Corporation, U.S.A., the US subsidiary of Japan-based Yamaha Motor, manufactures boats, all-terrain vehicles, generators, motorcycles (including Raider, Roadliner, Road Star, Royal Star, Silverado, Stratoliner, V Star, and VMAX), outboard motors two and four stroke varieties), race-cart engines, scooters, snowmobiles, and WaveRunners for the North American market. Yamaha Motor Corporation, USA also offers consumer financing, as well as a line of apparel and gift merchandise.
In 1994, Yamaha announced the creation of Star Motorcycles, a new standalone brand name for its cruiser series of motorcycles in the American market. Although a separate brand, Star motorcycles continue to be sold at Yamaha dealerships. In other markets the same bikes will be still sold as Yamahas.
Yamaha Motor Company Limited, a Japanese motorized vehicle-producing company (1955). headquartered Shingai, Iwata, Shizuoka. part of the Yamaha Corporation. Yamaha Motor is the world's second largest producer of motorcycles. It also produces many other motorized vehicles such as all-terrain vehicles, boats, snowmobiles, outboard motors, and personal watercraft.
The Yamaha corporate logo is comprised of three tuning forks placed on top of each other in a triangular pattern.
In 2000, Toyota and Yamaha Corporation made a capital alliance where Toyota paid Yamaha Corporation 10.5 billion yen for a 5 per cent share in Yamaha Motor Company while Yamaha and Yamaha Motor each bought 500,000 shares of Toyota stock in return.
Yamaha has made an extensive number of two- and four-stroke scooters, on-road and off-road motorcycles. The Yamaha XS 650, introduced in 1970, was an early success. The yamaha RX-S 100 introduced in the RX modles but with an energy induction in 1980's.